So no one thinks I'm exempting myself from this project, here's one of my statements that came in today (warning, potentially offensive real financial disclosure follows):
Author Name/Publisher: S.L. Viehl, Roc
Mass Market Paperback, U.S., $6.99 cover price
Publication Date: 07/01/04
Advance: $0 (this is a reprint from the hardcover; I get no up-front money for it)
Current Released to date: 32,048
Reserved against returns: 3,000
Current returns: 6,221
Author earnings: $4,386.99
This is a five-month statement; the figures reflect sales from 7/01/04 through 12/31/04. SF has a much longer shelf life than most genres, so I've probably got another six months to a year to collect more sales.
Why has this book done well for me? I have some theories: it was my first not-StarDoc SF novel, and my first SF hardcover. A lot of my readers liked the novel and recommended it to friends. SFBC featured it as an alternative selection. The mass market edition hit the SF bestseller list. Timing was excellent, too; July has always been a good month for me.
Could it have done better? If I'd done some sort of promotion for it, probably. The personal timing unfortunately sucked; BD came out in the middle of a very bad career year. I had lost two editors and was so frustrated with the industry that I nearly quit writing. It took me another year to find my balance. By the time I came back out of the lair to see what was going on, the reprint had already hit the shelves.